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Birmingham

If you live in Birmingham, if you live near Birmingham, if you live in England and if you watch the news then you will know about the incredible transformation of Birmingham New Street, with Grand Central opening very soon!

Well, John Lewis have done something that’s pretty next level (if that’s at all possible – I mean look at how shiny Grand Central is!)

John Lewis has moved in and made Birmingham home, producing a wonderful film that showcases Birmingham in all its glory. Featuring some of Birmingham’s finest, with breathtaking shots of the city, and fantastic stories from city dwellers. FORWARD, a film for Birmingham explores every aspect of the city’s vibrant, dynamic and unique culture. Touching upon the world of jewellery-making, with Birmingham’s Jewellery Quarter at the epicentre of the UK’s industry. Focusing on the incredible, world-class healthcare, unique and talented photographers, and with an opening shot of Edgbaston Reservoir (my heart cartwheeled at that point – I lived by the reservoir and I loved it) the short film really captures what makes Birmingham such a thrilling, glorious and really really special city.

I first moved here four years ago, and I have been wonderfully welcomed, tested, challenged and nurtured. Birmingham has made me who I am, it’s shaped me as a person, and it’s vibrant nature, it’s exceptionally exciting industry (of all different varieties) keeps me motivated, keeps me intrigued and it also leaves me in awe. Birmingham I love you.

John Lewis – you’ve turned me all soppy thanks to your wonderful film.

Tweet what you love about Birmingham using the hashtag #ForwardBirmingham

FORWARD – A Film for Birmingham

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